Pengaruh Brand Experience Dan Product Quality Terhadap Purchase Decision Dan …

ABSTRACT This study aims to determine how much influence the things that influence Purchase Decision and Customer Satisfaction on users of Lenovo Brand Laptop Products in Pekanbaru City. Primary data collected by questionnaire as an instrument and structured interviews are used as a complement in proving the research results. This study used 112 Lenovo Brand Laptop users in Pekanbaru City as r…