Analisis Kepuasan Konsumen Dan Positioning Terhadap Biji Kopi Single Origin A…

This study aims to identify differences in customer satisfaction with arabica single origin coffee beans from Sumatra and Java at the University of Riau and to develop a positioning map for arabica single origin coffee beans from Sumatra and Java at the University of Riau. The sample in this study was drawn using a purposive sampling method, namely sampling according to certain criteria. T…