Strategi Pengembangan Agroindustri Nata De Coco “Sari Coco” Di Kota Pekan…

The purpose of this research is to know production aspect, processing aspect, technological aspect, marketing aspect, analyze strength, weakness, opportunity and threat and formulate strategy of nata de coco agroindustry development "Sari Coco" in Pekanbaru City. Data used in this research are primary data and secondary data. Data analysis methods used are Total Cost (TC), Efficiency (RCR), acc…