Analisis Tingkat Kepuasan Konsumen Atas Atribut Produk Minuman Probiotik Mere…

ABSTRACT This study aims to determine the level of consumer satisfaction with product attributes on the Yakult brand probiotic drinks in the city of Pekanbaru. The population in this study is the consumers of Yakult probiotic drinks in the city of Pekanbaru which are indifinite with a sample of 120 people using purposive sampling technique. Analysis of the data used is Importance Performanc…