Pengaruh Atribut Produk Dan Harga Terhadap Keputusan Pembelian Dan Kepuasan K…

ABSTRACT This study aims to determine the effect of product attributes and prices on purchasing decisions and consumer satisfaction of Xiaomi smartphone products in Pekanbaru City. The population in this study is the people of Pekanbaru City who buy and use Xiaomi smartphones. The sampling technique used purposive sampling method and 108 people were selected as samples. Structural Equation Mod…