Pengaruh Relationship Marketing Terhadap Loyalitas Nasabah (Studi Nasabah Tab…

ABSTRACT This study aims to determine the effect of relationship marketing on customer loyalty at PT. Bank Riau Kepri. Relationship marketing as an independent variable (X) has been formulated that is seen from Communication, Trust, Commitment and Problem solving. Customer Loyalty as the dependent variable (Y). This research was conducted on all fixed customers at PT. Riau Bank Riau Islands …