Pengaruh Brand Ambassador Blackpink Terhadap Citra Perusahaan Shopee Pada Mah…

The Shopee application relies on content and services in e-commerce that are used and many carry out promotions in the form of advertisements and use of brand ambassadors. This brand ambassador is intended to provide a stimulus for consumers to attract consumers so that consumers have a positive opinion of company shopee's image. The theory used in this study is S-R. The purpose of this study w…