Pengaruh Kualitas Pelayanan Dan Citra Merek Terhadap Loyalitas Siswa Pada Yam…

This study aims to determine the effect of service quality and brand image on student loyalty (Study on Yamaha Music IHOMES Pekanbaru). Service quality and brand image as independent variables (X1, X2), meanwhile student loyalty as the dependent variable (Y). The problem in this study is the number of students who experience fluctuations at Yamaha Musik IHOMES Pekanbaru, in the last 5 year…