ABSTRACT The purpose of this study is to analyze the effect of Product Quality and Brand Image on Purchasing Decisions and Customer Satisfaction Suzuki Ertiga product at PT. Riau Jaya Cemerlang Pekanbaru. The population in this research were consumers who bought Suzuki Ertiga in PT. Riau Jaya Cemerlang Pekanbaru with 100 respondents as the sample selected using the purposive s…