Pengaruh Shopee Paylater (Spaylater) Dan Program Flash Sale Terhadap Perilaku…

ABSTRACT The purpose of this research is to determine and analyze the effect of SPaylater and the Flash Sale program on the consumptive behavior of UNRI students shopping on the Shopee application, either partially or simultaneously. The research method used is descriptive research with quantitative methods. The population in this study were UNRI students who were on the Bina Widya Campus. Th…