Pengaruh Penetapan Harga, Kelompok Referensi Dan Gaya Hidup Terhadap Keputusa…

This study aims to determine the influence of pricing, reference groups, and lifestyle on purchasing decisions (Case Study at Candu Kopi on Bangau Sakti Street, Pekanbaru). The method used in this research is descriptive and quantitative statistics with an explanatory research model. The sample in this study consisted of 98 respondents determined using purposive sampling and using a questionnai…