Pengaruh Kualitas Pelayanan Dan Fitur Produk Terhadap Keputusan Pembelian (…

This study aims to analyze the influence of service quality and product features on purchasing decisions. This research was conducted at a transportation company, PT. Toyota Agung Soekarno Hatta Pekanbaru. This study used 128 respondents who were consumers from PT. Toyota Agung Soekarno Hatta Pekanbaru. In this study, the sampling technique uses Accidental Sampling or anyone who is found by cha…