Pengaruh Price Discount Dan In-Store Display Terhadap Impulse Buying Pada Pro…

This research aims to determine the effect of price discounts and in-store displays on impulse buying decisions for Rabbani Pekanbaru products (study of Rabbani Pekanbaru consumers). The method used in this research is descriptive and quantitative statistics with an explanatory research model. The sample in this study amounted to 89 respondents who were determined using Accidental Sampling and …