Pengaruh Product Usability Dan Cashback Promotion Terhadap Kepuasan Serta Dam…

ABSTRACT This study intends to ascertain the influence of cashback promotions and product usability on customer satisfaction and brand loyalty among "shopeepay" digital wallet users in Pekanbaru City. All residents of Pekanbaru City who utilize the ShopeePay digital wallet make up the study's population. A questionnaire was used to gather primary data, which was used to support the study'…