Pengaruh Influencer, E-Wom Dan Harga Terhadap Minat Beli Konsumen Dimediasi B…

ABSTRACT This study aims to analyze the influence of Influencers, Electronic Word of Mouth (e-WOM), and Price on consumers’ Purchase Intention with Brand Image as a mediating variable in SSSKIN skincare products in Pekanbaru City. The research employs a quantitative approach using a questionnaire method distributed to 130 respondents selected through purposive sampling. Data were analyzed us…