Strategi Komunikasi Pemasaran Dalam Rebranding Mal Pekanbaru Pada Brand “Ha…

Pekanbaru Mall is the first shopping mall that stands in Pekanbaru City. Pekanbaru Mall opened on 8 November 2003, immediately becoming the largest mall in Pekanbaru at that time. In 2013 Mal Mall did a rebranding on the mall logo, which changes the logo also changed the vision and mission of the Mal Mall in line with its brand, namely "Mobile, IT, and Fashion Center". After rebranding Pekanbar…