Pengaruh Kelompok Referensi Dan Promosi Penjualan Terhadap Minat Beli Konsume…

ABSTRACK The research conducted at AZWA Perfume Pekanbaru where located in Jl. Teuku Umar No. 79, Rintis, Lima Puluh. The problem in this study is number of buyers has decreasing, percentage of target achievement has decreased. This study aims to determine the effect of reference group and slaes promotion on consumer buying interest at AZWA Perfume Pekanbaru. In this study use quantitive des…