Analisis Permintaan Obat Generik Di Kota Pekanbaru

This study aims to determine the Factors Affecting Demand Generic Drugs in Pekanbaru. This research was conducted in the city of Pekanbaru, Riau Province. This research uses descriptive quantitative data analysis with multiple linear regression model. Formulation of the problem in this study is Are income, the price substitution, education and type of work affect the demand for generic drugs co…