Pengaruh Pelaksanaan Pemasaran Terhadap Loyalitas Pelanggan Pada Plaza Mebel …

Abstract This study aims to determine how much influence the product, price, promotion and place on customer loyalty. Samples were taken by 100 respondents and techniques used pusposive Sampling. The data in this study using a survey through questionnaires filled out by customers. The data were obtained using multiple regression analysis. The results showed a significant effect on product Cu…