Pengaruh Kualitas Produk, Penetapan Harga, Dan Kelompok Referensi Terhadap Ke…

ABSTRACT This research was conducted at CV Furniture. Kunteng Pekanbaru which is located on the Garuda Sakti Pekanbaru street. The problem in this research is that the target of furniture consumers has not been achieved during the last three years, this is suspected to be a problem in the purchasing decision. The purpose of this study was to determine the effect of product quality, pricing,…