Strategi Komunikasi Pemasaran Pt Barelang Sejahtera Prima Dalam Meningkatkan …

PT Barelang Sejahtera Prima has a Key Performance Index (KPI) as the company's achievement index or sales target. However, this target cannot be achieved by PT Barelang Sejahtera Prima since 2018. Then in 2019 the company made six sales promotion programs aimed at outlets as a strategy to increase the number of customers at the outlet level. The purpose of this study is to find out how the mark…