Pengaruh Kampanye #Buttonscarvesgoesglobal Terhadap Loyalitas Konsumen Komun…

The #ButtonscarvesGoesGlobal campaign is a significant step for Buttonscarves to strengthen its position as a lifestyle brand that is able to compete on the global stage and is better known by various levels of society in the world. The theory used is the S-R (Stimulus-Response) theory which basically reveals the reaction due to the stimulus provided by the mass media. This means that the stimu…