BPJS Kesehatan Pekanbaru Branch is one of the health service offices that plays an important role in improving the quality of public health, especially in Pekanbaru City. This research discusses persuasive communication in the telekolekting program in reducing arrears of participant fees by BPJS Kesehatan Pekanbaru Branch. Based on this, the objectives of this study are (1) Analyzing the credib…