Pengaruh Promosi Media Sosial Instagram Dan Brandawareness Terhadap Keputusan…

This research aims to determine the influence of social media promotions and brand awareness on purchasing decisions at the Nadhira Napoleon souvenir shop, Pekanbaru. The method used in this research is quantitative. Data collection was carried out using a questionnaire and a sample consisting of 100 respondents using a purposive sampling technique. The research results show that partially the …