Pengaruh digital marketing dan brand awareness terhadap peningkatan loyalita…

This study aims to examine the impact of Digital Marketing and Brand Awarenesson increasing customer loyalty at the Dapurmira MSME in Bagansiapiapi City. Digital Marketing , which includes the use of digital Platforms to promote products, and Brand Awareness, which relates to how well consumers recognize and understand a brand, are considered key elements in fostering customer loyalty in today'…