Pengaruh Servicescape, Variasi Menu, Dan Cita Rasa Terhadap Pembelian Ulang P…

This study aims to determine and analyse the effect of servicescape, menu variations and product taste on consumer repurchase at Shanaya Food Restaurant Pekanbaru. This study uses a quantitative approach by distributing questionnaires to 96 respondents who are consumers of Shanaya Food. Sampling this research using non-probability sampling method, namely by purposive sampling. This research use…