Pengaruh Brand Image, Variasi Produk Dan Harga Terhadap Loyalitas Konsumen Pa…

This research aims to determine the influence of brand image, product variation and price on customer loyalty in the Bata Store MTC Panam Pekanbaru. The method used in this research is descriptive and quantitative statistics with an explanatory research model. The sample in this study amounted to 98 respondents who were determined using purposive sampling and using a questionnaire as a data col…