Pengaruh Electronic Word Of Mouth Dan Brand Awareness Terhadap Minat Beli Pad…

This study aims to determine the influence of electronic word of mouth and brand awareness on buying interest in Nadhira Napoleon Pekanbaru souvenir shops. The method used in this research is quantitative. Data collection was carried out using a questionnaire and a sample consisting of 100 respondents using a purposive sampling technique. The research results show that partially the electronic …