Pengaruh Etnosentrisme Konsumen Dan Persepsi Kualitasterhadap Keputusan Pembe…

The purpose of this study was to determine the effect of consumer ethnocentrism and perceived quality on purchasing decisions for Wardah cosmetic products at Guardian MTC Pekanbaru. The research approach used is a quantitative approach. All Wardah cosmetic consumers who have bought at Guardian MTC Pekanbaru are the population in this study. The sample used was 100 respondents who were obtained …