Pengaruh Social Media Marketing Di Tiktok Dan Kredibilitas Influencer Terhada…

ABSTRACT This study aims to analyze the influence of Social Media Marketing and Influencer Credibility on Purchase Decisions of Somethinc products in Pekanbaru, with Brand Trust as a mediating variable. The research method used is quantitative, with a Partial Least Squares–Structural Equation Modeling (PLS - SEM) approach. Data were collected through questionnaires distributed to 125 res…