This research is conducted in Pasar Pagi Arengka area Pekanbaru City to know the value of willingness to pay traders to waste management and analyze income, education, age and duration of trade affecting value of willingness to pay. The data used in this research is the primary data obtained by using kusioner. The sample used is 71 respondent merchant in Pasar Pagi Arengka Pekanbaru City. The …