Pengaruh Orientasi Pasar Dan Inovasi Produk Terhadap Kinerja Pemasaran (Studi…

The purpose of this study is to determine the effect of market orientation and product innovation toward marketing performance in the mansiang woven handicraft group in Jorong Taratak Kubang, Guguak District, Lima Puluh Regency, West Sumatra City. Sampling technique using simple random sampling method and obtained the sample of 45 respondents who were members of the Mansiang weaving crafts…