Analisis Tingkat Kepuasan Konsumen Berdasarkan Persepsi Kualitas Produk Dan P…

This study aims to determine the customer satisfaction level based on perceived product quality and perceived price of Mitsubishi Xpander car in Pekanbaru City. The population in this study includes buyers and users of Mitsubishi Xpander car in Pekanbaru City. Primary data was collected by questionnaire as an instrument to prove the results of the research, to test the hypothesis in this study…