Pengaruh Kualitas Produk, Store Atmosphere, Dan Promosi Terhadap Keputusan Pe…

ABSTRACT This study aims to analyze product quality, store atmosphere, and promotion on purchasing decisions at Tomoro Coffee Pekanbaru. The background of this study is based on the rapid growth of the coffee shop industry in the city of Pekanbaru and increasing competition among businesses. This study uses a quantitative approach with a survey method by distributing questionnaires to cust…