Pengaruh Kualitas Pelayanan Dan Citra Perusahaan Terhadap Loyalitas Pelanggan…

ABSTRACT The success of a company depends on several interrelated components and supporting each other. The components are service quality, corporate image and customer loyalty. This research was conducted at Alpha Hotel Pekanbaru, as for the purpose of this study was to determine the influence of service quality and company image on customer loyalty (Study at Alpha’s Hotel Pekanbaru Room S…