CD Skripsi

Pengaruh Variasi Menu, Cita Rasa Dan Harga Terhadap Keputusan Pembelian Konsumen Gubuk Coffee Pekanbaru

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This research aims to determine the influence of menu variations, taste and price on consumer purchasing decisions at Gubuk Coffee Pekanbaru. The method used in this research is descriptive quantitative with the SPSS version 25 program, with data sources from primary and secondary data. The population in this research is all consumers of Gubuk Coffee Pekanbaru. The data collection technique is through questionnaires using the accidental sampling method, namely a technique for determining samples based on chance. The analytical methods used in this research are validity test, reliability test, classical assumption test of normality, classical assumption test of multicollinearity, classic assumption test of heteroscedasticity, multiple linear analysis, T test, F test, and analysis of the coefficient of determination (R2). The results of this research are Menu Variation (X1) has a positive and significant effect on purchasing decisions (Y), Taste (X2) has a positive and significant effect on purchasing decisions (Y), Price has a positive and significant effect on purchasing decisions, and menu variations, flavors taste and price have a positive and significant influence on purchasing decisions.


Keywords: Menu Variations, Taste, Price and Purchasing Decisions

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001110506

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001110506

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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