CD Skripsi

Pengaruh Brand Image Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Hotel Winaria 1 Kota Siak Sri Indrapura

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This study aims to determine the effect of brand image and service quality on customer satisfaction at the Winaria 1 hotel Siak Sri Indrapura City. The method used in this research is descriptive and quantitative statistics using explanatory research models. The sample in this study amounted to 96 respondents who were determined using Purposive Sampling and using a questionnaire as a data collection instrument. From the data analysis which includes validity test, reliability test, linear regression analysis, hypothesis testing and determination coefficient test, the results show that brand image has a significant effect on customer satisfaction, service quality has a significant effect on customer satisfaction and the results of the brand image and service quality F test on customer satisfaction, meaning that brand image and service quality simultaneously have a significant effect on customer satisfaction at the Winaria 1 hotel Siak Sri Indrapura City.

Keywords: Brand image,Service quality and Customer satisfaction

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001110027

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001110027

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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