CD Skripsi

Pengaruh Atribut Iklan (Tagline, Jingle Dan Colour) Di Televisi Terhadap Brand Awareness Marketplace Blibli (Survei Pada Mahasiswa Universitas Riau)

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The purpose of this study is to determine the influence of advertising attributes consisting of tagline, jingle, and color on the brand awareness of the Blibli marketplace among students at the University of Riau. The research method used is a survey method with data collection techniques in the form of questionnaires responded to by 396 respondents. Respondents were determined using purposive sampling technique. This study uses analyses such as validity test, reliability test, normality test, multicollinearity test, heteroskedasticity test, multiple linear regression, t-test, F-test, and coefficient of determination test (R2). Based on the analysis conducted, it was found that tagline, jingle, and color have a positive and significant influence on the brand awareness of the Blibli marketplace among students at the University of Riau.

Keywwords : Advertising Attributes, Tagline, Jingle, Colour, Brand Awareness

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001112848

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001112848

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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