CD Skripsi

Pengaruh Brand Awareness, Perceived Quality, Dan Promotion Terhadap Keputusan Pembelian Sepeda Motor Matic Merek Honda Di Pt. Capella Honda 88 Pekanbaru

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This research aims to analyze the influence of brand awareness, perceived quality, and promotion on purchasing decisions for Honda brand automatic motorbikes at PT. Capella Honda 88 Pekanbaru. Brand awareness, perceived quality, and promotion are independent variables (X) while purchasing decisions are the dependent variable (Y). The problem in this research is that sales targets have not been achieved, which has experienced a decline in sales results. The sample in this study was taken from 97 respondents from 3529 who were calculated using the Slovin formula. Data obtained from the results of questionnaires distributed using purposive sampling techniques and then processed and then tested statistically using SPSS 26. The results of the tests carried out show that brand awareness has a significant effect on purchasing decisions, where tcount (6.741) > ttable (1.98552 ) and sig value 0.000 < 0.05, then perceived quality has a significant effect on purchasing decisions, where the value of tcount (6.283) > ttable (1.98552) and sig 0.000 < 0.05, next promotion has a significant effect on purchasing decisions, where tcount (5.367) > ttable (1.98552) and sig value 0.000 < 0.05, as well as brand awareness, perceived quality, and promotion have a significant effect on purchasing decisions, where fcount (105.409) > ftable (2.70) and sig value 0.000 < 0.05.


Keywords: Brand Awareness, Perceived Quality, and Promotion

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001135025

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001135025

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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