CD Skripsi

Pengaruh Ketersediaan Produk Dan Pengalaman Berbelanja Terhadap Pembelian Ulang pada konsumen Toko Buku Zanafa Panam Pekanbaru

---

This research was conducted at Zanafa Panam Pekanbaru Bookstore. The purpose of this study was to determine the effect of product availability and shopping experience on repeat purchases of consumers at Zanafa Panam Pekanbaru Bookstore. Product Availability (X1) and Shopping Experience (X2) as independent variables while Repeat Purchase (Y) as dependent variable. The method used in this study is descriptive and quantitative statistics. The method used in this study is descriptive and quantitative statistics. The population in this study were consumers at the Zanafa Panam Pekanbaru Bookstore. The sample in this study was 96 respondents using the accidental sampling technique. The data used in this study were obtained through the process of distributing questionnaires that were tested statistically through the SPSS program. The results of this study obtained were that product availability had an effect on consumer repeat purchases, shopping experience had an effect on consumer repeat purchases, and product availability and shopping experience had an effect on consumer repeat purchases at the Zanafa Panam Pekanbaru Bookstore.

Keywords: Product Availability, Shopping Experience, Repeat Purchase

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

1901111086

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2024

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

1901111086

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar