CD Skripsi

Pengaruh Promosi Dan Penetapan Harga Terhadap Keputusan Pembelian Pada Konsumen Toko Kue L’cheese Factory Pekanbaru

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This research was conducted at the Pekanbaru L'cheese Cake Factory
located at Jalan Durian No.28, Sukajadi, Kec. Sukajadi, Pekanbaru City, Riau
28121. The purpose of this study was to study the promotion and pricing of
purchasing decisions on consumers of the L'cheese Factory Pekanbaru Cake Shop
partially and simultaneously. In this research the method used is quantitative
descriptive analysis with SPSS program. The population in this study were all
consumers of L'cheese Factory Pekanbaru Pastry Shop products in the year 2018
totaling 1,500 people. Where the samples in this study were consumers of the
L'cheese Factory Pekanbaru Cake Shop as many as 100 respondents. To
determine the sample using the slovin formula, a non-probability sampling
technique with accidental sampling technique. Data collection techniques through
interviews and questionnaires, types and sources of data using primary data and
secondary data, measurement techniques using a Likert scale.
From data analysis using validity test, reliability test, simple linear
analysis, multiple linear analysis, determination analysis and significance test
with t test (partial test), and F test (simultaneous). The results showed the results
of the first t-test hypothesis, the promotion of consumer purchasing decisions,
namely t arithmetic (9,557)> t table (1,660), which means a significant promotion
of consumer purchasing decisions. second, pricing of consumer purchasing
decisions, namely t arithmetic (10,700)> t table (1,660) means that the price
setting affects significantly to consumer purchasing decisions. Test F results of
promotions and pricing are significant to consumer purchasing decisions, namely
F arithmetic (73.738)> F table (3.09). Associated with the promotion and pricing
by simultaneous significant influence on consumer purchasing decisions in
Pekanbaru L'cheese Factory Cake Shop.
Keywords: Promotion, Pricing, Consumer Purchase Decisions

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04. 120 (0016)

Penerbit

Pekanbaru : Universitas Riau – FISIP – Ilmu Administrasi BISNIS., 2020

Deskripsi Fisik

x, 34 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04. 120 (0016)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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