Image of Pengaruh Inovasi, Orientasi Kewirausahaan, Pemanfaatan E-Commerce, Dan Modal Intelektual Terhadap Kinerja Umkm Di Masa Pandemi Covid-19 (Studi Empiris Pada Umkm Di Kota Pekanbaru)
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Pengaruh Inovasi, Orientasi Kewirausahaan, Pemanfaatan E-Commerce, Dan Modal Intelektual Terhadap Kinerja Umkm Di Masa Pandemi Covid-19 (Studi Empiris Pada Umkm Di Kota Pekanbaru)

ABSTRACT
This study aims to analyze the effect of innovation, entrepreneurial
orientation, utilization of e-commerce, and intellectual capital on the performance
of MSMEs during the COVID-19 pandemic in Pekanbaru City. The data used in
this study is primary data, with a questionnaire as an instrument. The method
used for sample selection is non-probability sampling technique. In this study, the
total number of MSMEs in Pekanbaru City identified as affected by COVID-19
was 7888 MSMEs. The research sample is 100 SMEs. The data analysis technique
used in this study is multiple linear regression analysis usingdata processing
software Statistical Product and Service Solution (SPSS)version 26.0. The results
show that only innovation, entrepreneurial orientation, and the use of e-commerce
have an effect on MSMEs performance.
Keywords: Innovation, Entrepreneurship Orientation, Utilization of ECommerce,
Intellectual Capital, MSMEs Performance

Ketersediaan
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Perpustakaan Universitas Riau 02 03. 122 (0009)
02 03. 122 (0009)
Tersedia
Informasi Detail
Judul Seri
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No. Panggil
02 03. 122 (0009)
Penerbit
Pekanbaru : Universitas Riau – Fakultas Ekonomi dan Bisnis– Akuntansi.,
Deskripsi Fisik
xii, 29 hlm.; ill.: 29 cm
Bahasa
Indonesia
ISBN/ISSN
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Klasifikasi
02 03. 122 (0009)
Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
Akuntansi
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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