The rapid development of digital technology has significantly transformed the media landscape and the public’s patterns of information consumption, including in the field of radio broadcasting. The emergence of the internet as a primary connector of digital media has driven conventional media such as radio to undergo transformation in order to stay relevant. Generation Z, which tends to acces…
The Pekanbaru City Government is carrying out this digital transformation, one of which is through social media to carry out functions in its public relations department, namely Instagram. This is in accordance with the Public Relations function of the Pekanbaru City Government which is obliged to provide an understanding of the vision, mission and objectives of the city government as well as a…
The development of social media now makes it easier for someone to form personal branding This study analyzes the personal branding of @dr.bobbyjantung accounts on Instagram social media, which focuses on heart health content. With good personal branding, it will certainly make it easier for someone to be widely recognized, gain trust from others and make it easier to build relationships. Dr. B…
TikTok is an application that is still an application that is widely downloaded and used by a wide audience. The TikTok application has a trending feature so that users can see videos that are currently being watched by the public and are currently popular. The TikTok account @Zymuno_store is a user of the TikTok application whose entire content contains promotions of the herbal medicine Zymuno…
The significant growth of the retail industry in Indonesia is driving intense competition among retail companies, including Alfamart. In order to differentiate itself and attract the best talent, Alfamart Batam Branch is building a strong work culture through innovative communication strategies. This research aims to analyze the role of social media specialists in disseminating and internalizin…
ABSTRACT: Community welfare needs to be improved in order to form an independent society and able to adapt to environmental changes. The improvement of welfare can be done through the Corporate Social Responsibility (CSR) program. CSR is one of the strategies in the development of community empowerment in Indonesia. PTPN IV Regional 3 implements a Partnership Program to support the development …
TikTok allows users to create instant videos with its various features. One TikTok account that went viral and became controversial is the account @Iben M.A. The content produced by @Iben M.A showcases generosity on social media. Based on the researcher’s observations, this content has sparked pros and cons among Universitas Riau students, making it an interesting subject for further research…
The lack of public awareness of the importance of a clean environment means that trash is scattered in various places, even in places where it shouldn't be such as public roads and gutters. Not only does garbage have a negative impact on health, it can also cause disasters such as floods. The purpose of this research is to analyze Applebaum and Anatol's persuasive communication model used by DL…
Pekanbaru City is a metropolitan city that has businesses that can develop rapidly. The large number of online shop users in Pekanbaru reflects the large number of people who are interested in shopping online rather than going directly to the shop, such as the Pekanbaru crystal guava fruit shop which uses Instagram social media to promote its products. Instagram is a social networking-based app…
The news of President Joko Widodo's eldest son Gibran Rakabuming Raka's candidacy as Prabowo Subianto's vice presidential candidate in the 2024 presidential and vice presidential elections has become a political phenomenon highlighted by various circles in Indonesia and even the world. One of the media that also discussed the election was Tempo. In this regard, this study aims to analyze the di…
Women are often presented solely as objects and forget their personalities. Even the exploitation of women is often carried out by the mass media. Advertising is a mass media that has a strong influence in constructing women's beauty standards. Make Over Beauty Beyond Compare advertisement is a form of campaign conducted by Make Over as a support for all women who want to experiment outside the…
The development of hedonistic lifestyle of students of SMAN 9 Pekanbaru has become a serious concern. This problem is evident from the behavior of students who often prioritize pleasure and enjoyment in various aspects of daily life. Hedonism is a view that considers pleasure to be the most important thing in life. The purpose of this study is to reveal the meaning of hedonistic lifestyle of st…
The Kampung Bandar Weaving House is a center for the production of traditional woven fabrics located on Jalan Perdagangan, Kampung Bandar Village, Senapelan District, Pekanbaru City. The Kampung Bandar Weaving House is not only a place for the production of woven fabrics but also a natural heritage site with high cultural and historical value. As a heritage site, the Weaving House serves to pre…
The representation of feminism in film is increasingly relevant to be studied. Film as a broad cultural medium has great potential to shape and reflect society's views on gender and equality. Mulan 2020 and Suffragette 2015 are two films that try to break gender stereotypes and represent women in a more progressive way and in accordance with feminist values. This research aims to analyze the re…
Serikat Tolong Menolong is a group formed by the Batak community in the Pagar Jati area of North Sumatra to maintain the solidarity they possess. This association cannot be separated from the communication processes carried out by each of its members, especially interpersonal communication. Therefore, the aim of this research is to analyze five humanistic perspectives: openness, empathy, suppor…
Self-disclosure among young adults through social media, particularly the Quora application, which is prone to misinformation and negative responses, has been increasing along with the development of digital technology.The aim of this research is to analyze forms of self-disclosure and communication privacy management among young adults in managing information on the Quora application. Using c…
Chinoss Coffeespace Second Home is a micro, small and medium business operating in the Food and Beverage industry which focuses on the coffee shop business which was initiated by a family in 2019. The reason the researcher chose the research object at Chinoss Coffeespace Second Home was because he saw that Chinoss Coffeespace was able to survive in the midst of so many current coffee shop and a…
Social media, particularly TikTok, has become a strategic platform in political campaigns to appeal to young voters. One interesting phenomenon in the context of the 2024 Presidential Election is the “Joget Gemoy Prabowo” trend, which utilizes a creative approach to build affinity with the younger generation. This study aims to analyze how young voters respond to this trend using Stuart Hal…
Digital promotion has become a widely used marketing strategy, including in the digital content industry such as YouTube. The DEANKT YouTube channel, known as the ‘King of Membership,’ utilizes social media platform promotions to attract users to join its paid membership program. This study aims to analyze respondents' perceptions and the impact of the #WEAREMEMBERSHIP promotion on membersh…
Social awareness among teenagers has become an increasingly important issue amidst the rise of consumptive and hedonistic behaviors. The Celengan Bambu Program, initiated by the Buddha Tzu Chi Foundation at SMK YPPI Perawang, aims to instill social and humanitarian values in students through regular donation activities. This program garners attention as it is expected to influence students' sel…