This research was conducted with the aim of finding out the effect of providing work motivation and the work environment on employee morale at the Tresya Tanjung Balai Hotel, North Suamtera Province. Providing work motivation and work environment as independent variables (X1,X2) while employee morale is the dependent variable (Y). The problem found in this research is the lack of employee moral…
The purpose of this study is to determine the influence of advertising attributes consisting of tagline, jingle, and color on the brand awareness of the Blibli marketplace among students at the University of Riau. The research method used is a survey method with data collection techniques in the form of questionnaires responded to by 396 respondents. Respondents were determined using purposive …
This research aims to analyze the effect of Reward (X1), Punishment (X2), on employee motivation (Y) at PT. Lutvindo Wijaya Perkasa Pekanbaru. The research method used in this study is a quantitative method by distributing questionnaires to employees of PT. Lutvindo Wijaya Perkasa. The data analysis technique used is multiple linear regression analysis using SPSS version 23. Based on the result…
This research was conducted to determine and analyze the influence of training and work discipline on employee performance at PT. PLN (Persero) UPDK Pekanbaru. The independent variables or independent variables in this research are training (X1) and work discipline (X2), the dependent variable or dependent variable in this research is employee performance (Y). The problem in this research is fl…
This research aims to explore alternative pricing strategies for Geprek Bang Kumis Balam Sakti Pekanbaru by connecting them to the new chicken steak menu. This research includes exploring the internal and external factors that influence the prices of new menu chicken steak and investigating alternative strategies used by Geprek Bang Kumis in determining prices to determine the prices of new ite…
This study aims to determine the effect of job placement and work experience on employee performance at Tampan Mental Hospital, Pekanbaru City partially and simultaneously. This study used a questionnaire as a data collection tool distributed to 73 respondents. The data analysis technique used is multiple linear regression, hypothesis testing, and determination keofisien using SPSS 16. 16. Bas…
This research aims to determine the influence of customer knowledge and perceived value on the decision to become a Non-Wage recipient participant at BPJS employment Pekanbaru Panam branch. The method used in this research is descriptive and quantitative statistics with an explanatory research model. The sample in this study consisted of 100 respondents determined by convenience sampling and us…
The increasingly developing era of globalization, requires organizations to continue to move forward. Organizational progress cannot be separated from the role of human resources. This is because the strength of every organization lies in its human resources so that each employee's performance will determine the organization's performance. This research was conducted at BPJS Kesehatan Cabang Pe…
This study aims to determine the effect of food quality, store atmosphereon consumer satisfaction at Pecel Lele Wonosobo Sudirman Pekanbaru. The method used in this study is quantitative statistical method. The sample in this study amounted to 100 respondents who were determined using purposive sampling and using questionnaires as data collection instruments. From data analysis which includes v…
This study aims to determine the effect of brand image and service quality on customer satisfaction at the Winaria 1 hotel Siak Sri Indrapura City. The method used in this research is descriptive and quantitative statistics using explanatory research models. The sample in this study amounted to 96 respondents who were determined using Purposive Sampling and using a questionnaire as a data colle…
This research aims to determine the influence of product quality and the implementation of promotions on purchasing decisions at the Bata MTC Panam Pekanbaru Shoe Store. The population in this study were all consumers at the Bata MTC Panam Pekanbaru Shoe Store, with a total sample of 98 respondens. Data obtained using a research questionnaire was analyzed using a simple and multiple linear regr…
This research aims to determine: (1) the influence of digital marketing on Gojek customer loyalty among Riau University FISIP students, (2) the influence of service quality on Gojek customer loyalty among Riau University FISIP students, (3) the influence of digital marketing and service quality on customer loyalty Gojek to FISIP Students at Riau University. This research is a survey research, t…
Shopee as the e-commerce with the highest number of visits in Indonesia certainly has advantages that become an attraction. Online customer reviews and price discounts have a role in the process of making product purchase decisions by consumers, especially among University of Riau students. Online customer reviews help students to find out more information about the products they will buy, whil…
This research was conducted on MSME players of cellphone counters in Binawidya District, Pekanbaru City regarding the influence of financial attitudes and financial knowledge on financial management behavior. This study involved 95 respondents from 124 populations calculated using the slovin formula. The method of collecting data in this study by distributing questionnaires to 95 respondents sp…
This research aims to determine the influence of menu variations, taste and price on consumer purchasing decisions at Gubuk Coffee Pekanbaru. The method used in this research is descriptive quantitative with the SPSS version 25 program, with data sources from primary and secondary data. The population in this research is all consumers of Gubuk Coffee Pekanbaru. The data collection technique is …
This research aims to determine whether financial knowledge influences financial management behavior, whether financial attitude influences financial management behavior, and whether financial knowledge and financial attitude collectively influence financial management behavior. The research method used is quantitative method employing both secondary and primary data. Primary data were obtained…
The research aims to understand the influence between store atmosphere, pricing and implementation of promotions at Warung Six Pekanbaru. Competition in the business world is a challenge for companies to be able to achieve all their desired goals. In achieving its goals, companies must provide goods and services that create a separate image for the company and provide the best offers for goods …
This research aims to determine the influence of store atmosphere, store location and product variations on purchasing decisions at Padussy Coffee Pekanbaru. The method used in this research is descriptive quantitative with the SPSS version 25 program, with data sources from primary data and secondary data. The population in this research is all consumers of Padussy Coffee Pekanbaru. For data c…
This research aims to find out whether business capital has an effect on financial performance, to find out whether financial knowledge has an effect on financial performance, and to find out whether business capital and financial knowledge have an effect on financial performance. The research method used is a quantitative method and uses secondary and primary data. Primary data was obtained fr…
Purchase decisions are an important part of the marketing concept. This is the background to this research. Implementation of the brand strategy, namely good foreign branding and perceived quality provided by consumers because the quality provided by the company is good is part of the supporting factors for purchase decisions. This strategy is applied by PT Paragon Technology and Innovation to …