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Strategi Branding Dan Unique Selling Point Sebagai Diferensiasi Produk Dalamm…
This In facing the challenge of differentiating oneself from similar brands while maintaining integrity and core values, an effective branding strategy is essential to build an identity that is recognized, remembered, and connected to positive values, as well as creating consumer loyalty. In a dynamic market, a deep understanding of how branding strategies and highlighting Unique Selling Points…
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- 2001113486
Implementasi Event Marketing Oleh Promotor Kanal Space Dalam Membentuk Kesada…
In building brand awareness for a new brand that is being introduced to the public, an appropriate marketing communication strategy is essential to attract potential consumers and instill the brand in their minds. Event marketing is one of the forms of marketing communication frequently used by companies to allow potential consumers to experience and understand a brand firsthand. Kanal Space’…
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Strategi Komunikasi Pemasaran Budiman Swalayan Untuk Mempertahankan Brand Loy…
As is known, in West Sumatra province we will not find Indomaret, Alfamart and the like which are usually found in other provinces. This happened because of West Sumatra Province Regulation No. 3 of 2016 concerning the development and empowerment of people's markets, Article 1 Paragraph 9. This is also what underlies local supermarket competition to maintain consumer loyalty so that they do no…
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Pengaruh Pesan Kampanye #Tandasayangdaririau Terhadap Brand Image Viera Oleh-…
This research examines the influence of the #tandasayangdaririau campaign message on Viera's souvenir brand image through Instagram. With the increasing use of social media as a marketing tool, Viera Souvenirs utilizes this campaign to strengthen Brand Image among consumers. The research aims to analyze how much the influence of the #tandasayangdaririau campaign has on The research method used…
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Strategi Eventmarketing Dalammembentuk Brand Awareness Tabali Coils Di Kota P…
Tabali Coils is one of the business units that produces vape (e-cigarette) spare parts, namely Coils based in Pekanbaru City. Riau Province is ranked third as the largest user of e-cigarettes in Indonesia. The decrease in income increase in 2021 encourages a new strategy that is more effective and efficient. Tabali Coils held a Marketing Event aimed at increasing Brand Awarenees. Through this E…
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- 1801123864
Pengaruh Sosial Media Marketing Melalui Fitur Keranjang Kuning Pada Akun Tikt…
On the TikTok app, the Yellow Cart feature is utilized by sellers and influencers to market products On the TikTok app, digital marketing is done by influencers through short videos and live broadcasts on their accounts. Collaboration with influencers can help brands reach a wider audience and build trust. This theory uses Stimulus- Response theory and also New Media Theory. This study aims to…
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- 2001136372
Strategi Komunikasi Pimpinan Dalam Meningkatkan Disiplin Kerja Karyawan Pada …
Leadership communication in a company will have an impact on employee work discipline. Work discipline is an important thing that every employee must have. Work discipline can be used as an indicator to assess the work results of each employee. The good or bad performance of an agency can be seen from the work discipline of its. The objective of this research is about the communication strategy…
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Komunikasi Interpersonal Dokter Dan Pasien Ibu Kehamilan Anak Pertama Pada Po…
Hospitals have an important role in life, especially in maintaining health, with obstetricians and gynecologists playing a significant role in this aspect of health. Syafira Hospital, as one of the health facilities visited by many people, especially pregnant women, plays a key role in providing health services. Patient satisfaction is the most crucial thing and is the key to improving the qual…
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- 001125093
Perencanaan Komunikasi Dinas Lingkungan Hidup Dankebersihan Kabupaten Indragi…
Indragiri Hilir Regency has extensive peatland in Riau Province, covering 1.8 million hectares across 20 sub-districts, which presents a substantial risk for land fires. The Gambas Cek Minah Program has become a crucial solution to the problem of land fires and is expected to protect community lands from drought, thereby enhancing agricultural and plantation production while providing economic …
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- 2001113416
Komunikasi Virtual Cyberbullying Melalui Perilaku Trash Talking Pada Pemain G…
Trash Talking is a form of cyberbullying that usually contains violent words. This trash talk phenomenon often occurs in internet gaming stalls such as White Wolf Arena. Trash talking is a moral pollution that corrupts the online gaming community. In the context of games, trash talk and toxic refer to acts that are harmful, inappropriate, and toxic, such as sarcasm, insults, or verbal abuse of …
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- 1901124280
Strategi Komunikasi Satuan Tugas Pencegahandan Penanganan Kekerasan Seksual (…
The University of Riau (UNRI) is the first university in Indonesia to establish a Sexual Violence Prevention and Handling Task Force (Satgas PPKS UNRI). This is due to a case of sexual violence at Riau University which was in the public spotlight in 2021. Cases of sexual violence continue to increase. The Communication Strategy carried out by the UNRI PPKS Task Force in socializing Permendikbud…
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- 1901111993
Konsep Diri Barista (Studi Fenomenologi Barista Starbucks Di Pekanbaru)
This research is motivated by the author's interest in the phenomenon of the rise of coffee shops in Pekanbaru City along with the demand for barista labor is getting higher. One of them is Starbucks, known as an international standard coffee shop in Indonesia, so working there is an achievement in itself. The process of being able to work at Starbucks is not easy; prospective employees must me…
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- 2001126057
Komunikasi Politik Partai Kebangkatan Bangsa Dalam Pemenangan Afrizal Sintong…
The Afrizal Sintong-Sulaiman pair is one of the figures who has become a new phenomenon in the world of politics in Rokan Hilir. The victory achieved by the Afrizal-H Sulaiman (AMAN) pair cannot be separated from the support of one of the major parties, namely the National Awakening Party (PKB). Getting major support, one of which is from the National Awakening Party (PKB) to attract public sup…
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- 2110246952
Strategi Komunikasi Bpjs Kesehatan Cabang Pekanbaru Dalam Mensosialisasikan P…
BPJS Health Pekanbaru Branch is one of the public services engaged in health services, which launched and introduced to the public a JKN mobile application as a digital health service application. The mobile JKN application changes the way services are provided at branch offices. In this regard, not all participants are used to and can accept the existence of digital services on the JKN mobile,…
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- 2001126415
PENGARUH KONTEN FLEXING AKUN TIKTOK @SISCAKOHL TERHADAP RASA INSECURE PADA FO…
Media sosial dapat memberikan dampak negatif terhadap kesehatan mental seperti timbulya perasaan insecure. TikTok menjadi salah satu platform media sosial yang digunakan untuk memamerkan kehidupan kepada orang lain. Salah satu konten kreator yang terkenal karena konten pamer atau flexing adalah Sisca Kohl. Sesorang yang sering melihat postingan foto dan video tentang kehidupan dan pencapain ora…
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- 2001111010
OPTIMALISASI MEDIA SOSIAL GRACE AND GLOW DALAM MEMANFAATKAN MICRO INFLUENCERS…
Grace and glow dapat meraih penghargaan dalam ajang Brand Choice 2023 yang digelar Infobrand.id bekerjasama dengan lembaga riset Tras N Co Indonesia. Kemunculan produk ini berawal dari pemasarannya lewat aplikasi TikTok pada tahun 2021 dimana produk ini mulai viral dan banyak menggunakan jasa influencers untuk mempromosikan produk mereka. Peredaran konten pemasaran mengenai produk Grace and glo…
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- 2001113585
Konstruksi Berita Politik Gibran Rakabuming Raka Di Media Online (Studi Anali…
News is formed as a result of the construction of reality. News is interpreted as a mirror of reality. The rise of Gibran Rakabuming Raka's political news after the Constitutional Court's decision regarding the change in the age limit requirements for presidential and vice presidential candidates is considered to pave the way for Gibran Rakabuming Raka to advance in the 2024 presidential electi…
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- 2001111005
Etnografi Virtual Identitas Roleplayer Tokoh Alternate Universe Di Media Sosi…
Roleplayer is linguistically defined as playing a role. Roleplayer is a game that is played virtually through social media by imitating the character of the character being played, both in terms of attitude, speech, and visuals. Roleplayers will play their roles without revealing their true identities. In addition to being entertainment, roleplay activities also provide a virtual picture of cul…
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Strategi Komunikasi Lingkungan Pokdarwis Dalam Melestarikan Bumi Perkemahan B…
Tourism is an important sector with the potential to boost regional development, particularly through the preservation of cultural values and the development of tourist attractions. This study examines the role of environmental communication by the Tourism Awareness Group (Pokdarwis) in preserving the natural environment of the Bukik Tobek Camping Ground tourist site in Gema Tourism Village, Ka…
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- 2001125090
Komunikasi Korporat Pt Riau Andalan Pulp And Paper Melalui Program Pemberdaya…
The phenomena is based on statements of disappointment from the people of Penyengat Village towards the Company regarding the lack of employment opportunities for local workers. This statement was conveyed by Mr. Abok Agustinus, the Penghulu of Penyengat Village, to the public relations of PT Riau Andalan Pulp and Paper. This problem was responded resolved with alternative solutions so that it …
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- 2210246799
Karya Umum 
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Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah