Indragiri Hulu Regency possesses several tourism objects with the potential to drive the local economy if managed effectively. One prominent and developing destination is the Rantau Langsat Tourism Village, located in Batang Gansal Subdistrict, approximately 80 kilometers from Rengat City. This research aims to analyze the application of Integrated Marketing Communication (IMC) implemented by t…
Elfenni Erdianta Bangun participated in the 2024 general election as a legislative candidate for the Regional Representative Council (DPD RI) representing the Riau Province electoral district. According to the official count by the General Elections Commission (KPU), she received 64,695 votes, placing 18th among 29 candidates. Although she did not secure a DPD seat, the number of votes she obta…
Sewing skills are among the vocational subjects taught to deaf students at the senior high school level at Pelita Hati Special Needs School in Pekanbaru. Deaf students experience hearing impairments and communication difficulties, which make the learning process particularly challenging. Consequently, teaching media and methods must be adapted to meet their specific needs. One approach used to …
Pulau Belimbing Tourism Village is one of the tourist destinations located in Kuok Village, Kuok District, Kampar Regency which has various cultural tourism potentials such as Rumah Lontiok, Manggelek Tobu, Makan Bajambau, Pacu Tongkang, and others. The tourism village is managed by Pokdarwis Anjuongan Mato. Despite having significant cultural tourism potential, Pokdarwis faces several challage…
Traditional games are a cultural heritage that reflect the values of a region's identity. However, amidst technological developments and changes in people's lifestyles, the existence of traditional games is starting to decline. One of the typical games that is still preserved in Kuantan Singingi Regency is Sepak Rago Tinggi. This study aims to determine the tourism communication strategy implem…
In the increasingly competitive business environment of the globalization era, companies are required to employ high-quality personnel. PT. Sumber Alfaria Trijaya Tbk, Pekanbaru Branch, recognizes this necessity and implements the Training As Selection (TAS) program as a strategic communication approach to enhance the work competence of prospective employees. The program serves not only as a se…
Cinta Bangga Paham Rupiah campaign is an initiative launched by Bank Indonesia with the objective of fostering public awareness and internalization of the values represented by the three pillars: love, pride, and understanding of the rupiah. This nationally disseminated message is also implemented through each regional representative office to ensure the campaign reaches communities throughout …
Digital transformation in public services has become an essential aspect of achieving effective governance. One example is the implementation of the Digital Population Identity (IKD) by the Department of Population and Civil Registration (Disdukcapil) of Pekanbaru City. However, public adoption remains low due to limited digital literacy and suboptimal innovation communication. This study is gr…
Pacu Jalur is one of the traditions of the Kuantan Singing Regency community. The development of information technology has transformed the preservation of Pacu Jalur in the form of community participation through social media. However, with the development of the times and the tide of modernisation, cultural traditions such as Pacu Jalur also face serious challenges. The erosion of traditi…
The 2025 edition of Mpu Baradah and Calon Arang Syrup Advertisement highlights the issue of technological civilization through a futuristic picture of the world of JKTerra 2108 which is controlled by artificial intelligence, where technology controls human consciousness and behavior. Dressed in mythological stories, this ad criticizes the dominance of technology that has the potential to cause …
The phenomenon of the white group by the productive age community in the city of Pekanbaru in the 2024 election is of special concern, considering that this age group consists of various generations and has a great influence on political dynamics in Indonesia. The high number of golput among the productive age raises questions about the meaning and motive behind the decision not to use the righ…
Pekanbaru City is one of the cities that many immigrants come to in search of asylum. One of them is the Rohingya Ethnic immigrants caused by the forced migration of Rohingya Ethnic from Myanmar so that there are adaptation challenges they face in Pekanbaru, including language barriers and cultural differences that often lead to misunderstandings. The aim is to analyze the strategies of converg…
The decline in the image of DPRD of Riau Province due to negative issues related to the performance of its members such as alleged misuse of fictitious budgets has triggered public distrust. In response to this, the Public Relations division of DPRD of Riau Province utilizes the Instagram account @dprd.riau as a strategic communication medium to restore the institution’s positive image, inclu…
Nagari Simalanggang is one of the villages in the Lima Puluh Kota Regency that has implemented public services through a website, which has received national recognition in the field of public information transparency in the Developing Village category. The purpose of this research is to examine how the diffusion of innovation is utilized to enhance public services by implementing a website as …
The effectiveness of communication with the assumptions of Hardjana Andre, which includes the message recipient, message content, media, format, source, and timeliness on the website jom.unri.ac.id plays a very important role in supporting the dissemination of academic information, especially in the context of students. The website jom.unri.ac.id is a publication platform created by Riau Univer…
The Manjopik Bintang tradition is a unique tradition that has been passed down from ancestors and has become a cultural heritage carried out by the people of Pulau Busuk Village, Inuman District. In the Manjopik Bintang tradition, there is a communication activity in which the interaction contains meaning in the form of physical objects and spoken words. The procession in the Manjopik Bintang t…
The problem of stunting remains a critical issue in public health development, particularly in early childhood. The Duri Barat Village Government of Bengkalis Regency has implemented a stunting prevention campaign as a strategic effort to raise parental awareness. This study aims to analyze the extent to which persuasive communication within the campaign influences changes in stunting preventio…
This study aims to analyze the marketing communication strategies implemented at the Bandaraya Jazz Festival 2024 using the Integrated Marketing Communication (IMC) approach developed by Terrence A. Shimp. IMC is a unified approach that combines various elements of marketing communication into a single strategy to deliver consistent and effective messages to the audience. In the context of a mu…
Rice farming is a vital sector for food security and a key driver of the economy in Rokan Hulu Regency, Riau Province. However, despite the introduction of various agricultural innovations such as the jajar legowo planting system, the use of superior seeds, and balanced fertilization, many farmers remain reluctant to adopt them due to low trust in new innovations. This study aims to examine how…
The handmade craft industry has experienced rapid growth in line with increasing consumer interest in unique, authentic, and aesthetically valuable products. DIY ART GALAXY, a business specializing in handmade products using natural stones, has seized this opportunity by implementing various marketing communication strategies to reach both local and international consumers. Despite utilizing so…