Ditapis dengan
Pengaruh Electronic Word Of Mouth (E-Wom), Destination Image Dan Tourism Faci…
ABSTRAK This study aims to analyze the influence of Electronic Word of Mouth (e-WoM), Destination Image, and Tourism Facilities on Revisit Intention with Tourist Satisfaction as a mediating variable at Alam Mayang Recreational Park in Pekanbaru. This research employs a quantitative approach using the Partial Least Square (PLS) method. The population consists of tourists visiting Alam Mayang, w…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2002116856
Pengaruh Influencer, E-Wom Dan Harga Terhadap Minat Beli Konsumen Dimediasi B…
ABSTRACT This study aims to analyze the influence of Influencers, Electronic Word of Mouth (e-WOM), and Price on consumers’ Purchase Intention with Brand Image as a mediating variable in SSSKIN skincare products in Pekanbaru City. The research employs a quantitative approach using a questionnaire method distributed to 130 respondents selected through purposive sampling. Data were analyzed us…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102113977
The Influence Of Green Knowledge, Green Awareness, Green Purchase Decision An…
ABSTRACT In the era of globalization and rapid industrial progress, increased business and production activities have had a negative impact on the environment, especially waste. This study aims to analyze the influence of green knowledge, green awareness, green purchase decision, and repurchase intention on the use of Unilever's environmentally friendly products among nature lover organization…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2002112980
Pengaruh Profitabilitas, Likuiditas Dan Ukuran Perusahaan Terhadap Financial …
ABSTRACT This study aims to analyze the effect of profitability, liquidity, and firm size on financial distress. The research employs a quantitative method. The population in this study consists of companies in the textile industry. The sampling technique used is a saturated sampling method, resulting in 52 samples. The data were analyzed using logistic regression analysis with SPSS version 27…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102113823
Pengaruh Social Media Marketing Di Tiktok Dan Kredibilitas Influencer Terhada…
ABSTRACT This study aims to analyze the influence of Social Media Marketing and Influencer Credibility on Purchase Decisions of Somethinc products in Pekanbaru, with Brand Trust as a mediating variable. The research method used is quantitative, with a Partial Least Squares–Structural Equation Modeling (PLS - SEM) approach. Data were collected through questionnaires distributed to 125 res…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102135531
Pengaruh Hedonic Shopping Motivation Dan Visual Merchandising Terhadap Impuls…
ABSTRACT This study aims to analyze the influence of Hedonic Shopping Motivation and Visual Merchandising on Impulsive Buying through Positive Emotions as a mediating variable among consumers of OH! SOME store in Pekanbaru City. The research background is based on the phenomenon of the increasing trend of impulsive shopping among modern retail consumers as well as inconsistent findings fr…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102111782
pengaruh keselamatan dan kesehatan kerja terhadap kinerja melalui variabel di…
Human resources in an agency require professional management in order to create a balance between employee needs and the demands and capabilities of the company's organization and every company expects all its employees to work well and have high integrity, so that the overall goals of the company will be easier to achieve. Therefore, of the many changes needed by the company, one of the most i…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2110247616
dampak ekspor crude palm oil (cpo) indonesia dan harga crude palm oil (cpo) g…
Indonesia is a region that has abundant natural resources located on the equator and is one of the countries in the tropics. So that Indonesia is known as an agrarian country, the fact is that most of the livelihoods of the Indonesian population come from the plantation sub-sector and also has great potential in the Indonesian economy. Indonesia has become the world's leading exporter of palm o…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2210246865
pengaruh perceived usefulness, perceived ease of use, sikap, religiusitas ter…
Zakat, infak, and sedekah (ZIS) are essential instruments in Islamic economics that are expected to help reduce poverty and improve social welfare. The use of digital technology presents an opportunity to optimize ZIS fundraising through digital donations. However, the utilization rate of digital donations remains suboptimal, thus it is necessary to investigate the factors that influence donors…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2110246891
pengaruh pengembangan karir dan pelatihan kerja terhadap komitmen dan kinerja…
The role of human resources has a very strategic role in organizing and running a business in an organization. The role of employees is very important because the human element plays an important role in carrying out organizational activities and plays an active role in policies and the achievement of organizational goals. With reliable human resources, the organization's operational activities…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2110247037
pengaruh kualitas makanan dan kualitas layanan driver terhadap kepuasan pelan…
This study aims to analyze the effect of food quality and driver service quality on customer satisfaction at Shopee Food in Pekanbaru City, with perceived value as a mediating variable. The approach used in this study refers to the Stimulus–Organism–Response (S-O-R) theory developed by McQuail (2010), where food quality and driver service as stimuli will be processed internally by customers…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2310246758
strategi customer loyalty melalui after sales service pada dealer mobil honda…
The increasingly intense competition in the automotive industry has made customer loyalty a key factor in maintaining long-term business sustainability. The background of this study is the decline in Honda car sales in Indonesia and Pekanbaru from 2022 to 2024. This condition indicates the need to improve the quality of after- sales service in order to retain customer loyalty amidst the tight c…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2310246802
Analisis Pengaruh Online Customer Review, Content Marketing Dan Live Streamin…
ABSTRACT The purpose of this study is to analyze the influence of online customer reviews, content marketing and live streaming on purchasing decisions and customer satisfaction at TikTok Shop in Pekanbaru City. This research uses a quantitative research type by utilizing primary data obtained from questionnaires. The research method used is path analysis. The population in this study are TikT…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2002112984
Pengaruh Marketing Mix Terhadap Kepuasan Pelanggan & Loyalitas Pelanggan Es C…
ABSTRACT This research aims to determine the effect of the Marketing Mix (7P) on Customer Satisfaction & Customer Loyalty of Es Coklat Mas Lino Pekanbaru City, particularly among Millennials and Generation Z. This research uses a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method and involves 155 respondents as samples selected through purposive …
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102113843
Pengaruh Supervisi Dan Kompetensi Terhadap Kinerja Guru Melalui Motivasi Pada…
ABSTRACT This research was conducted with purpose to determine the effect of supervision and competence on teacher performance through motivation at SMAN 4 Pekanbaru. The population in this study were all civil servant teachers at SMAN 4 Pekanbaru. The number of samples in this study was carried out by means of saturated sampling technique (census), namely making all members of the popula…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102110145
Pengaruh Kepemimpinan Situasional, Komitmen Normatif Dan Motivasi Afiliasi Te…
ABSTRAK This study aims to analyze the effect of situational leadership, normative commitment, and affiliation motivation on employee performance at PT Pegadaian Regional Office II Pekanbaru, both partially and simultaneously. A quantitative approach with a survey method was used, involving 50 respondents who are employees of PT Pegadaian Regional Office II Pekanbaru. Data were analyzed using …
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102126197
Hubungan Keterampilan Komunikasi, Resiliensi Dan Motivasi Berprestasi Dengan …
ABSTRACT This study aims to determine the relationship between communication skills, resilience, and achievement motivation with the work readiness of students in the Faculty of Social and Political Sciences, class of 2022, who feel ready to enter the workforce after completing their studies. This study used a quantitative approach with a survey method through questionnaire distribution. T…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102112044
Hubungan Soft Skill, Minat Kerja Dan Hard Skill Dengan Kesiapan Kerja Mahasis…
ABSTRACT Work readiness is a condition that indicates a person's physical condition, mental maturity, and experience, where the person has the ability to carry out a job that has been pursued. Soft skills, work interest, and hard skills are three factors that are theoretically suspected to influence the improvement of student work readiness. The purpose of this study was to determine the relat…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102110146
Pengaruh Social Media Marketing Dan Electronic Word Of Mouth (E-WOM) Terhadap…
ABSTRACT This study aims to examine the impact of Social Media Marketing (SMM) and Electronic Word Of Mouth (E-WOM) on the Purchasing Decision of Avoskin products in the Pekanbaru area, by testing the mediating role of Brand Awareness. Adopting a quantitative approach, this research involved 100 respondents who are Avoskin consumers in Pekanbaru, with data collected through questionnaires and …
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102126017
Pengaruh Gerakan Media Sosial Dan Partisipasi Boikot Terhadap Minat Beli Mela…
ABSTRACT The rise in social and political awareness among the public, particularly following the escalation of the Israeli-Palestinian conflict in 2023, which triggered a global BDS (Boycott, Divestment, Sanctions) movement, including in Indonesia. This phenomenon has become increasingly relevant as consumer behavior shifts, with consumers now considering not only product quality and price, bu…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102113819
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah