ABSTRACT This research aims to determine the effect of internship experience and soft skills on the job readiness of the 2021 cohort students in the Management Department of the Faculty of Economics and Business at Riau University. This study uses a quantitative approach with multiple linear regression analysis model. The sample size taken from a population of 368 active students, using pu…
ABSTRACT This study aims to analyze the effect of product quality and price on purchasing decisions through brand image on Uniqlo products in Pekanbaru City. The object of this study is Uniqlo products in Pekanbaru City. The population in this study is not known with certainty and the sample used in this study was 100 people. This study uses a quantitative approach with a purposive sampling te…
ABSTRACT This study aims to determine the effect of Live Streaming and Flash Sales on impulsive purchases, with Hedonic Shopping Motivation as an intervening variable for online fashion clothing products in Pekanbaru. The population in this study were residents in Pekanbaru who had purchased fashion products during Flash Sales on online shopping platforms. The sample in this study consiste…
ABSTRACT The purpose of this study is to analyze the influence of Product Packaging Design and Beauty Influencers on Purchasing Decisions, with Brand Image as an Intervening variable on Gogo Tales cosmetic products in Pekanbaru City. The population of this study were all women who had purchased and used Gogo Tales cosmetics in Pekanbaru City. Respondents in this study numbered 100 people …
ABSTRACT Customer satisfaction is customer feedback on the mismatch between previous expectations and the actual performance they feel after use. This satisfaction is strongly influenced by the quality of service provided by the bank. One important aspect of service quality is assurance, which includes security, trust, and employee competence in providing services to customers. So that quality…
ABSTRACT Employee retention is an important issue given the enormous challenges faced by the oil and gas sector, such as work that is often carried out in remote locations, long working hours, and high work risks. Although companies have implemented various policies to support employee welfare. To reduce turnover rates and increase retention, companies need to pay more attention to employees' …
ABSTRACK This study aims to empirically prove the influence of work motivation, work discipline, and work facilities on employee performance. The research was conducted at PT. PLN (Persero) Ulp Duri and used data obtained from the distribution of questionnaires to 54 permanent employees as respondents.The sampling method in this study used saturated or census sampling, because in this stu…
ABSTRACT This study aims to analyze the Global Value Chain (GVC) of Liberica coffee in Kedabu Rapat Village, Kepulauan Meranti Regency, Riau Province, focusing on three main dimensions: input-output structure, geographical scope, and governance structure. Liberica coffee is a leading regional commodity with high export potential, yet it still faces challenges in supply chain efficiency and val…
ABSTRACT This study was conducted with the aim of knowing the effect of product knowledge and price on perceived value and purchase intention of Uwinfly electric bicycles in Pekanbaru City. The population in this study were people in Pekanbaru City who were familiar with electric bicycles. Sampling was carried out using non-probability sampling techniques, with a sample size of 130 respon…
ABSTRACT This study aims to examine the influence of Green Product on Purchase Intention of Gesits electric motorcycles in Pekanbaru, with Brand Image as an intervening variable. The population of this research consists of residents of Pekanbaru City who are aware of the Gesits electric motorcycle brand but have never purchased one. Sampling was conducted using non-probability sampling tec…
ABSTRACT This study aims to determine the effect of financial literacy, self-efficacy, socio-economic parents on students' financial behavior. The independent variables used in this study are financial literacy, self-efficacy, parents' socioeconomic status. The dependent variable is student financial behavior. This research includes quantitative research. The population in this study were…
This research aims to determine and analyze the influence of compensation, leadership style, and work motivation on the performance of employees at the Tenaga Muda Pekanbaru. The population in this study was 55 with sampling using the Purposive Sampling method, so the sample in this study was 52 respondents. The types and sources of data are primary and secondary data, while data collectio…
ABSTRACT This research aims to determine the influence of implementing a fingerprint attendance system and giving rewards on employee performance at Badan Pendapatan Daerah (BAPENDA) Riau Province. The population in this study were all employees at the Badan Pendapatan Daerah (BAPENDA) Riau Province, totaling 496 people. The sampling technique used was Simple Random Sampling using the Slo…
ABSTRACT This study aims to examine the influence of consumer ethnocentrism and product knowledge on brand image and purchase intention, with a focus on Rose All Day Cosmetics Brand. A questionnaire was distributed to 100 respondents and analyzed using the Structural Equation Modeling – Partial Least Square (SEM-PLS) method with SmartPLS version 3.2.9 software. The results show that cons…
ABSTRACT This study was conducted with the aim of determining the effect of Product Quality, Brand Ambassador and Brand Image on Skintific Skincare Purchasing Decisions in Pekanbaru City. The population in this study were those who had purchased skintific skincare. The number of samples in this study was carried out using the Purposive Sampling technique, namely making all members of the p…
ABSTRACT Coffee is one of Indonesia's leading commodities, showing an upward trend in consumption every year. This has triggered competition in the coffee industry, especially in the city of Pekanbaru. One of the major players is Point Coffee, which is available in many Indomaret outlets. Strategies such as price discounts and Electronic Word of Mouth (E-WOM) are used to strengthen brand i…
AGUNG PRASTIYO This study aims to analyze the consumer perception map of various store image indicators in souvenir shops in the city of Pekanbaru, especially for consumers who have shopped at three souvenir shops which are the object of this research in an effort to understand the dynamics of competition in the souvenir shop market. This research uses a quantitative approach with descript…
SUMMARY FEBRY LESTYA DEWI, Student ID: 2210247974, The Influence of Content Marketing and Influencers on Purchase Intention and Purchase Decisions for Jiniso Fashion Brand Products on Instagram. Supervised by Zulkarnain and Lailan Tawila Berampu. The development of information technology is increasingly rapid. The existence of social media and e-commerce has made business actors start to aban…
ABSTRACT This study aims to analyze the effect of Competence and Self-Efficacy on the Career of Teacher Movers in Toba Regency, with Organizational Culture as an Intervening Variable. This research was conducted at the Education Office of Region VIII of North Sumatra Province and Education, Youth and Sports Office of Toba Regency. The population in this study consists of 49 Teacher Movers …
ABSTRACT This study was conducted with the aim of knowing the effect of Product Quality and Social Media Marketing on Purchasing Decisions through Consumer Trust in IM Perfume Products in Pekanbaru City. The population in this study were people in Pekanbaru City who had shopped for IM Perfume products. Taking sampling in this study was carried out using purposive sampling technique using …