ABSTRACT This study aims to analyze the influence of Shopping Lifestyle and Fashion Involvement on Purchasing Decision with Impulse Buying as an Intervening Variable In E-commerce Shopee. This research was conducted on all consumers domiciled in Indonesia who had purchased products at e-commerce shopee. In this study, it consists of four variables, namely one bound variable, one intervening va…
ABSTRACT This study aims to determine the influence of the use of Advertising and Electronic Word of Mouth in Tiktok application through Brand Image on Purchasing Decisions for Scarlett Whitening skincare products in Pekanbaru City. The population in this study are consumers of Scarlett Whitening skincare products in Pekanbaru City who use Tiktok. The sample in this study amounted to 100 samp…
ABSTRACT This study aims to determine the effect of social media marketing, electronic word of mouth and brand image as a mediation on interest in buying. The population in this study includes generation Z or teenagers at the age of 11-26 years in Pekanbaru City. The sampling technique used was Non-Probability Sampling, which does not provide the same requirements for each person. The number o…
ABSTRACT This study aims to determine the effect of Market Orientation and Product Innovation on Marketing Performance through Competitiveness in Culinary MSMEs in Pekanbaru City. The population in this study is MSMEs that have Micro Small Business Permits (IUMK) in Pekanbaru City, amounting to 331 MSMEs. Primary data was collected by using a questionnaire as an instrument to prove the result…
ABSTRACT This study aims to determine how the influence of Social Media Influencers and Brand Image on Purchase Decisions for Scarlett Whitening Products with Brand Trust as an Intervening Variable in Generation Z Pekanbaru City, either partially or simultaneously. The population in this study were users of Scarlett Whitening products in Pekanbaru City. The sampling technique used the lameshow…
ABSTRACT Today's increasing public awareness, about how important it is to maintain environmental sustainability, has made many producers of various products begin to switch to using materials that do not damage the environment or the term is environmentally friendly materials. One example is to preserve the environment and to protect our earth today we need to choose from now on the products …
The Communication and Information Department of Pelalawan Regency is a government agency that carries out government affairs in the fields of communication, informatics, statistics and coding. In the use of information technology in an agency, it is necessary to have governance that functions to ensure that IT in the agency can play a role in controlling and directing the agency in the pro…
ABSTRACT This study aims to determine the strengths, weaknesses, opportunities and threats and to find out the right strategy to develop the soap and household cleaning agent industry in Pekanbaru City. The types of data used are primary and secondary data. Primary data were obtained directly from respondents by conducting interviews, questionnaires and documentation. While secondary data …
ABSTRACT This study aims to examine the effect of corporate social responsibility disclosure, profitability, and leverage on firm value with institutional ownership as a moderating variable in Manufacturing Companies Listed on the Indonesian Stock Exchange. This research is a quantitative research that uses secondary data. The population in this study are all manufacturing companies listed on …
ABSTRACT This study aims to analyze the effect of market orientation, entrepreneurial orientation, and organizational culture on MSME business performance. The population in this study were all MSMEs in the city of Pekanbaru, amounting to 104,698. The sample in this study amounted to 123 MSMEs which have the criteria of having assets of Rp. 50 million-Rp. 10 billion, maximum annual turnover of…
ABSTRACT This study aims to obtain the right soaking time for peeling tomato skin for manufacture of tomato juice. This research was conducted experimentally using a completely randomized design (CRD) consisting of four treatments and four replications. The treatments in this study were TS1 = without heating : TS2 = heating temperature of 80ºC, for 20 seconds, TS3 = heating temperature of 80�…
Teacher selection is accomplished according to the Regulation of the Minister of State for the Use of Personnel and Bureaucracy Reform Number 16 of 2009 on teacher assessment. The selection of accomplished teachers is one of the school events held annually to encourage motivation, dedication, loyalty, and professionalism. The goal of selecting accomplished teachers is to appreciate teachers' en…
Mhd. Fahrozi Andi M. Rifiyan Arief [email protected] Tour & Travel Business Study Program-Department of Administrative Sciences Faculty of Political and Social Science Riau University Bina Widya Campus, Jl. H.R. Soebrantas Km. 12.5 Simp. Baru, Pekanbaru 28293 Phone/Fax. 0761-63277 ABSTRACT The Bung Hatta Birth House Museum, Bukittinggi City, West Sumatra Province is on…
Information Technology (IT) is an important part of an educational institution, including AMIK Tri Dharma. IT is here used as a tool to be able to achieve the expected goals, visions and missions, therefore it is important for AMIK Tri Dharma to evaluate or analyze how the current system is running. AMIK Tri Dharma Pekanbaru currently does not have a regular assessment of how mature the current…
ROOM BOY PERFORMANCE IN THE HOUSEKEEPING DEPARTMENT AT THE GRAND JATRA HOTEL PEKANBARU Puty Chairunnisa [email protected] Mariaty Ibrahim Tour and Travel Business Faculty of Social Science and Political Science Riau University ABSTRACT Hotel Grand Jatra Pekanbaru is a five-star hotel located at Jalan Tengku Zainal Abidin No. 1 Pekanbaru Mall Complex, Pekanbaru. The purpose of…
The economy of a country is a very important factor to achieve people's welfare. There are many influencing aspects including exports, imports and CPI which are time series data where the resulting data is not always stationary. Therefore, the data will be analyzed using the VAR model which pays attention to the data and the TV-VAR model without paying attention to the data. This study aims…
Geographically Weighted Logistic Regression (GWLR) is a method of combining Geographically Weighted Regression (GWR) with logistic regression which is applied to spatial data. The purpose of human development index (HDI) research is the GWLR model on community welfare status data and find factors that influence the possibility of increasing the welfare status of each in the Province of Indonesi…
Critical thinking is one of the main skills needed in 21st-century learning. The results of the 2018 Programme for International Student Assessment (PISA) survey show that the critical thinking ability of Indonesian students was still relatively low. The preliminary test at SMP Negeri 10 Tapung also showed that 76% of the 124 class VIII students had critical thinking skills with low and very lo…
The development of science and technology has brought society into the global era. Each individual is required to be able to develop his ability to compete at the international level. One of the government's efforts to obtain human resources in order to compete in the global era is to make efforts to improve the quality of education. The development of teaching materials has been carried ou…
Lomek fish which is relatively economically valuable because it has a high protein content and has the potential to be used as raw material for protein hydrolyzate. Protein hydrolyzate is a product of protein hydrolysis whose principle of manufacture is breaking the peptide bonds in proteins using acids, bases, and enzymes. The addition of acids or bases can damage some of the acid groups,…