Ditapis dengan
Pengaruh brand image dan brand trust terhadap brand loyalty pada pengguna tel…
This study aims to analyze the effect of brand image and brand trust on brand loyalty among Telkomsel users, specifically undergraduate students at the University of Riau. The research background is based on the intense competition within Indonesia’s telecommunications industry, where despite Telkomsel’s market leadership, its relatively high pricing has led some customers to switch to comp…
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- Judul Seri
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- 2101112644
Pengaruh motivasi kerja dan lingkungan kerja terhadap kepuasan kerja karyawan…
This study aims to determine and analyze the effect of work motivation (X1) and work environment (X2) on job satisfaction (Y) of employees at Hotel Mona Plaza Pekanbaru. This research employs a descriptive quantitative method by distributing questionnaires to 30 employees of Hotel Mona Plaza Pekanbaru as the sample. The data analysis techniques used include simple linear regression and multiple…
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- 2101113660
Pengaruh pelatihan dan motivasi kerja terhadap semangat kerja karyawan pada h…
This study aims to determine and analyze the effect of training (X1) and work motivation (X2) on morale at Mona Plaza Hotel pekanbaru. The research method used in this study is a descriptive quantitative method by distributing questionnaires to 30 employees of Hotel Mona Plaza Pekanbaru. Data analysis techniques used are simple linear regression analysis and multiple linear using SPSS version 2…
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- 210111197
Pengaruh store atmosphere terhadap repurchase intention dengan kepuasan konsu…
This study aims to determine the effect of store atmosphere on repurchase intention with customer satisfaction as an intervening variable at Atlas Coffee and Roastery Pekanbaru. The research method used in this study is descriptive statistics with a quantitative approach. The sample consisted of 99 respondents selected using purposive sampling. The measurement scale used was a Likert scale. Dat…
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- 2101111285
Pengaruh e-service quality dan persepsi kemudahan penggunaan terhadap kepuasa…
The purpose of this study is to determine the effect of e-service quality and perceived ease of use on user satisfaction of DANA e-wallet among University of Riau students. The population in this study consists of all University of Riau students, totaling 41,103 students, with a sample of 384 students determined using the Lemeshow formula and purposive sampling technique. The analytical methods…
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- 2101126041
Analisis penerapan social media marketing di lafera space Pekanbaru
This research aims to obtain information and a real picture of how the implementation of social media marketing strategies at Lafera Space Pekanbaru. The research method used is descriptive qualitative which explains descriptively how the implementation of social media marketing carried out by Lafera Space. The data collection technique of this research through interviews with 7 informants, doc…
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- 2101112448
Pengaruh influencer marketing dan brand awareness terhadap loyalitas konsumen…
This study aims to analyze Influencer Marketing and Brand awareness towards consumer loyalty partially and simultaneously. This study uses a quantitative descriptive analysis method, with new research data sources originating from primary data obtained through questionnaire distribution which is then tested using the SPSS version 25 application. he population in this study is all consumers who …
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- 2101110742
Analisis perceived ease of use dan perceived usefulness pada aplikasi pln mob…
Electricity is a fundamental need in modern society and plays a crucial role in supporting national development. As part of its digital transformation, PT PLN (Persero) launched the PLN Mobile application to facilitate customers in accessing electricity services independently. However, the utilization rate of this application within the UP3 Nias area remains low, despite a relatively high numbe…
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- 2101112636
Pengaruh digital marketing dan brand awareness terhadap peningkatan loyalita…
This study aims to examine the impact of Digital Marketing and Brand Awarenesson increasing customer loyalty at the Dapurmira MSME in Bagansiapiapi City. Digital Marketing , which includes the use of digital Platforms to promote products, and Brand Awareness, which relates to how well consumers recognize and understand a brand, are considered key elements in fostering customer loyalty in today'…
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- 2101126031
Implementasi strategi bauran pemasaran dalam rangka meningkatkan volume penju…
Competition in the culinary business, especially coffee shops, demands the right marketing strategies for the business to survive and thrive. Chinoss Coffee Space is one of the popular coffee shops in Pekanbaru, with a second outlet called Chinoss secondhome. The purpose of this research is to determine the implementation strategies of the 4P marketing mix (product, price, place, promotion) and…
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- 2101134501
Pengaruh beban kerja dan kejenuhan kerja (burnout) terhadap stres kerja pada …
This study aims to determine and analyze the effect of Workload (X1) and Job Saturation (burnout) (X2) on Job Stress at PT. Sumi Gita Jaya Pekanbaru. The research method used in this study is a descriptive quantitative method by distributing questionnaires to 35 employees of PT, Sumi Gita Jaya Pekanbaru. The data analysis technique used is multiple linear regression analysis using SPSS version …
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- 2101136275
Pengaruh life style, lokasi, dan word of mouth terhadap keputusan pembelian (…
This research aims to find out the influence of Lifestyle, location, and Word of Mouth on purchasing decisions of Coffee Shop Genre consumers in Pangkalan Kerinci. Changes in the Lifestyle of modern society, coupled with the role of strategic location and the power of word-of-mouth recommendations, make these three variables important in understanding consumer behavior in purchasing decisions. …
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- 2001125994
Human relations dan pemberian kompensasi sebagai strategi meningkatkan motiva…
This study aims to analyze the influence of human relations and compensation provision as strategies to enhance work motivation and their impact on employee loyalty (a case study at PT National Sago Prima, Kepulauan Meranti Regency, Riau). The research method employed is quantitative, with data collected through questionnaires distributed to all employees of the company selected using saturated…
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- 2001126292
Pengaruh messenger, message, dan environtment dalam affiliate marketing terha…
The purpose of this study is to determine the influence of dimensions affiliate marketing (messenger, message, And environment) to behaviorimpulse buyingstudents on the productfashion and beauty Of platformTikTok. The research method used was a quantitative explanatory method, with data collection techniques in the form of a questionnaire answered by 96 respondents. Respondents were determined …
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- 2101135718
Pengaruh struktur modal dan profitabilitas terhadap nilai perusahaan pada per…
This study aims to analyze the effect of capital structure and profitability on firm value in energy sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2021–2023. Capital structure is measured by the Debt to Asset Ratio (DAR) and Debt to Equity Ratio (DER), while profitability is measured by Return on Assets (ROA) and Return on Equity (ROE). Firm value in this stu…
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- 2101134498
Pengaruh Green Marketing Dan Brand Image Terhadap Loyalitas Pelanggan Pada St…
This study aims to determine and analyze the influence of green marketing and brand image on customer loyalty at Starbucks Coffee Living World Pekanbaru. The background of this study is based on increasing competition in the coffee industry, changes in consumer lifestyles that are increasingly environmentally conscious, and the importance of brand image in building long-term relationships with …
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- 2101111201
Analisis Prediksi Kebangkrutan Dengan Menggunakan Metode Altman Z-Score Pada …
This study aims to analyze the potential for bankruptcy in manufacturing companies within the construction materials sub-industry listed on the Indonesia Stock Exchange (IDX) using the Altman Z-Score method. The analysis was conducted on ten companies during the observation period from 2021 to 2023, based on five financial ratios: working capital to total assets (X1), retained earnings to total…
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- 2101113662
Pengaruh Kepemimpinan Dan Budaya Organisasi Terhadap Retensi Karyawan Hotel P…
Human resources are a crucial factor in determining the success of a company, including in the hospitality sector. Hotel Pangeran Pekanbaru, as a hospitality service provider, faces challenges in retaining competent employees amid increasingly fierce competition. This study aims to analyze the influence of leadership and organizational culture on employee retention at Hotel Pangeran Pekanbaru. …
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- 2101113661
Analisis Pengelolaan Keuangan Pada Usaha Mikro Kecil Dan Menengah (Umkm) (Stu…
This study aims to analyze the application of financial management in Micro, Small and Medium Enterprises (MSMEs), especially in convection businesses in Binawidya District, Pekanbaru City. MSMEs have a strategic role in supporting local and national economic growth, but often face obstacles in effective and professional financial management. This research uses a qualitative approach with a cas…
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- 2101111453
Pengaruh Profitabilitas Dan Leverage Terhadap Tax Avoidance (Studi Kasus Peru…
Companies design and use tax avoidance strategies in order to pay less tax, thus generating large profits. This study aims to determine the effect of profitability and leverage on tax avoidance in LQ45 companies on the Indonesia Stock Exchange in 2021-2023. This study uses a quantitative method with secondary data. The research sample was obtained through purposive sampling with a total of 60 s…
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- 2101112442
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah